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Ideas, experiments and useful things

Notes from putting AI to work.

Practical articles, things I’m testing and lessons from building. A place to think through what AI means for everyday business.
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Proof

The film tool worked. Its settings were someone else's.

We tried a tool published on GitHub that turns a topic into a short narrated film. We made three films with it. The way it works held up well. Six of the settings it came with did not suit films for social media, so we changed them. Nothing was posted, and its licence needs the author's permission for any commercial use.

Read article 10 min read
Proof

AI agents can make your videos. Check every frame.

I had AI agents turn release notes and approved ad copy into short branded videos. The format worked. But a price counted up from an unapproved $10 before landing on the approved $28, and the checks missed it. Everything was invented, and no human audience test was run.

Read article 13 min read
AI Strategy

Before you buy more leads, draw the machine

Some expensive decisions come from a mechanism nobody can see. I had AI agents build four small working drawings where the picture and the sums come from one model. The sums held. Whether people decide better is still untested.

Read article 12 min read