Buying AI
How to verify an AI agency's claims before you pay
The specific questions to ask before you sign with an AI agency, plus how to check ROI numbers, headcounts, testimonials, and guarantees yourself.
Read6 min read[ Blog ]
Notes on running a business with AI agents.
What we build, what we measure, and what did not work. In plain words.
Most of these were written over weeks and published the night the blog shipped. That night is on the record.
Buying AI
'Unlimited automations' subscriptions: read the fine print
The 'unlimited automations, one flat fee' pitch reads well until you open the terms. Four mechanics worth checking before you sign a subscription.
Read5 min read
AI Strategy
AI policy for UK small businesses: the seven clauses that matter
The seven clauses that matter most in a UK AI policy, and the risk each one closes: tools, data, training, human review, disclosure, and incidents.
Read6 min readAI Strategy
The Product Manager is Dead. Long Live the Product Manager.
What running product through AI agents changed about the PM job: vision anchors, machine-checkable done-conditions, and gates in place of status meetings.
Read6 min readProof
We ran our marketing engine for one night. Here is the commit log.
What happened during an unattended overnight build: a vision anchor, a gate on every commit, and a morning audit of what survived. No demo, just the log.
Read6 min readMaking Tax Digital
MTD record chasing: about to become a quarterly job. Run it like one.
Making Tax Digital turns record chasing from a January scramble into four deadlines a year. Map the process, automate the repeatable part, check the rest.
Read6 min readMaking Tax Digital
MTD quarterly filing: the capacity maths for accountancy practices
Making Tax Digital for Income Tax turns one annual return into four quarterly deadlines a year. The capacity maths for a 300-client practice, in full.
Read5 min readMaking Tax Digital
Making Tax Digital for Income Tax: what actually changes in April 2026, 2027 and 2028
A plain-English timeline of who Making Tax Digital for Income Tax pulls in, when, and what the quarterly rhythm actually requires once you're in scope.
Read5 min readAutomation
What a free AI assessment actually covers: ours, start to finish
The real 15-minute flow behind our free AI assessment: function mapping, scoring for severity and proof, and what you leave with if you never hire us.
Read7 min readAI Strategy
How to brief an AI so it cannot drift: vision anchors and done-conditions
The method we run on every engagement: a vision anchor stating what a project is not, done-conditions a machine can check, and a gate on every commit.
Read6 min readAI Strategy
The anti-pilot checklist: ten questions before your next AI project
A ten-question checklist covering ownership, the production path, verification and the exit, to run against any AI vendor before you sign, including us.
Read5 min readProof
Our AI ROI calculator's actual formula, and what it misses
The exact arithmetic behind our free AI ROI calculator, laid out in full. Plus the three things the formula cannot see, adoption and upkeep among them.
Read6 min readBuying AI
AI automation agency pricing in the UK: what is actually published
We read the live pricing pages of UK AI automation agencies instead of their marketing claims. The exact numbers, the sources, and the dates.
Read5 min readAI Strategy
AI Is Changing Business. Quietly. Quickly. For Good.
How AI is quietly changing businesses around the world: saving time, saving money, and opening new room for growth.
Read4 min read