AI automation agency pricing in the UK: what is actually published

Ask an AI automation agency what it costs. You get one of three answers.

A number on the page. A form that wants your email first. Or nothing but "book a call".

We wanted to know which of those is actually true across the category. Not which one agencies imply is true. So we read the live pages instead of the copy written about them.

What follows is what we found. Every figure carries its source and the date we looked. A number without either is not worth repeating.

This is not a ranking. We looked at two agencies that handle price differently, and at the wider pattern around them. Prices and page layouts change, so we set a reminder to check again.

MQLFlow publishes a full price list

MQLFlow is a UK automation consultancy. It puts prices on the page itself, rather than behind a call.

The same list repeats on the homepage and on all four service pages (mqlflow.com, accessed 2026-08-22).

There is no dedicated pricing page. mqlflow.com/pricing returns a 404 (checked 2026-08-22). The list is a page module that repeats instead.

So a visitor reads the budget conversation before they ever reach a booking form. Of the agencies that publish any numbers at all, this is the more direct way to do it. The price sits where the offer is described, not one click further on.

Agency pricing moves. We will check this list again every quarter. Next check due November 2026.

GetAutomated frames itself as flat-price, then gates the price

GetAutomated sells a monthly automation subscription. It leads with "one flat monthly price" as the core promise (getautomated.agency, accessed 2026-08-22).

The homepage pricing section shows several tiers. Each one renders in the page's own HTML as a placeholder, not a real figure. The number only appears after you type a work email into a form and click through.

So the whole pitch is a flat price with no hidden surprises. And the price is the one thing you cannot see without handing over your details first.

Everything else about the tiers is public. What complexity each build covers. How support is delivered. Just not the number.

That gap is worth naming plainly. A subscription pitched on being open, and a subscription that shows you the price, are not automatically the same product.

Most agencies publish neither

MQLFlow and GetAutomated sit at two points on a small spectrum. Most of the category we looked at sits off that spectrum entirely.

No price list. No gated tiers. Just a contact form and a call.

That is ordinary for services businesses, and we are not claiming otherwise about the market as a whole. But it means something for you. You want to shortlist an AI automation agency on price before you speak to anyone. The open web gives you little to go on. The first call ends up doing the work a price page would do.

We are one of the agencies in that third group. We do not publish tiered prices.

Here is why. What a job costs to run depends on what the job actually is, once we have mapped it. A from-price on a page cannot carry that.

So we publish the call that produces the number instead. A free call that ends with one named job, what it would cost to run, and a plain recommendation. Even when that recommendation is not us.

That is a different mechanic from a price list, not a replacement for having one. Worth saying out loud rather than leaving it implied.

What to check instead of comparing brand names

A published number is useful. It answers less than it looks like it answers.

Before you compare agencies on price, and before you compare us against any of them, here is what a price list does not settle.

What you are actually buying. A day rate buys hours. A build fee buys one thing, delivered once. A retainer can mean "we keep the thing we built running". It can also mean "we run the job for you, on a schedule". Those are different products carrying the same-sounding label.

What happens after handover. If the retainer is maintenance, the agency keeps alive something it built once. If the retainer is checking, the agency proves on a schedule that the result still holds. Ask which one is being sold. The word "retainer" covers both, and the invoice looks the same either way.

Whether the proof is checkable. An hours-saved figure or an ROI percentage is a claim. A number with a source, a date, and a method you could re-run yourself is proof. Ask any agency, us included, what happens when you ask to see the working behind a number on their site.

What a risk-reversal clause actually covers. A refund window, a pause-anytime option, and a guarantee tied to a report card are three different promises. They get described in similar-sounding words. Read what triggers the protection, not just that a protection exists.

None of this is specific to MQLFlow or GetAutomated. It applies to any agency you are weighing up.

We would rather show our own working here than ask you to take it on trust. Ask us about any number we publish and you get the command that reproduces it. Case studies describes the work without inventing outcomes we cannot show.

Want a direct answer on what running a job like this would cost your business? And what proof you would get for it along the way?

Talk to us. No price list, ours included, stands in for that conversation.